Winning The War On Internet Defamation
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Table Of Contents
Foreword
Introduction
The Cyber Attack
……Reputation Horror Stories
…………What is a Reputation Attack?
…………Who and Where Are the Attackers?
…………What’s the Harm?
…………It’s Not Just Blogging
……There is No Easy Fix
…………Who is Responsible?
…………Just Go Get a Lawyer
…………District Attorneys and the FBI
…………The Bigger They Are
Forewarned is Forearmed
……Your Reputation and Brand Online – How it is Forged
…………Business Brand
…………Personal Brand
……Assessing Online Brand Strength and Setting Alerts
…………The Problem
…………Monitor
…………Create Identity
…………Google Alerts
…………Content, Content and More Content
……Your Defamation “Flu Shot”
……Playing the Review Game
…………The Playing Field
…………Integrity
…………What You Can Do
You are Under Attack
……Key Facts You Should Know Before Getting Started
……What Most Victims Try
…………Ignore It or Try to Just Make it Go Away
…………Post a Rebuttal
…………Online Reputation Management and Repair
…………Threaten To “Sue” the Perpetrator
…………Have the Defamatory Information Removed
…………Enlist a Local Lawyer
…………Cease and Desist
……It’s A New Frontier
……(Mostly) Free Solutions
…………Take Advantage of Misconceptions
…………Confront the Attacker
…………Get a Second Opinion
…………The Streisand Effect
…………Contact the ISP or Website Owner
…………Law Enforcement
…………The John Doe Lawsuit
…………Professional Assessment
……What A True Cyber Investigative-Attorney Team Can Do
…………Why Do I Need an Investigator and an Attorney?
…………Is It Time?
…………What’s Going to Happen
…………What’s the Likelihood of Success?