In today’s retail world, with an ever-growing percentage of sales happening via E-Commerce, a new brand of retail fraud is proliferating: unauthorized, online sales of durable consumer goods, often below the manufacturer’s Minimum Advertised Price (“MAP”). These illicit sales have a tremendous impact on E-Commerce, from harming relationships between manufacturers and authorized sellers, to creating a negative impression of manufacturers’ brands in the eyes of consumers.
Cyber Investigation Services and its E-Commerce enforcement division, E-Enforce has been working with large brands in helping them to combat unauthorized sellers on Amazon & Ebay. Learn more about how to combat this problem by reading about the E-Triad Strategy that some of the leading brands in the world are using to stop unauthorized sellers.
