Many people are surprised to learn that most sales made on Amazon.com are made by third parties. In fact, Amazon itself sells less than one third of the products offered on its website. This is not necessarily a bad thing, as most third party sellers are legitimate businesses. A huge problem has arisen, however, with unauthorized sellers on Amazon. These fraudsters are wreaking havoc for manufacturers, consumers and Amazon alike.
What are authorized and unauthorized sellers?
Perhaps the easiest way to understand unauthorized sellers is to first understand the concept of authorized sellers.